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How to improve customer experience in retail supply chains | Supply Chain Digital

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Tom Wadlow - Supply Chain Management

The customer is king (or queen). The customer is always right. The customer is at the centre of everything we do. Platitudes, to be sure. But within these tired phrases lies a fundamental truth: customers can do whatever they want.

http://www.supplychaindigital.com/supplychainmanagement/4661/How-to-improve-customer-experience-in-retail-supply-chains
 

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